Is there a fee to use Official Accounts?
There is no fee in acquiring an Official Account, however, for full usage of a Service Account, you will need to either develop your own content management system or license a third-party platform such as WeChatBuilder.
How can the Moments feature be used by our business?
Moments publishing is not currently supported for Official Accounts. You may however encourage your followers to share your content to their respective Moments timelines at which point their contacts would be able to consume and interact further.
Should our content be structured to engage audiences?
Brand saliency is always advised when it comes to brand communication strategy. It is advised that a WeChat content strategy is put into place so that communication objectives can be identified and met. Finding out your brand’s purpose on WeChat and how WeChat forms part of your overall communication strategy will lead to high-quality content […]